Privacy Policy
PRIVACY POLICY
Last updated: November 30, 2025
Lyra London operates this website and online store, including all related information, content, features, tools, products, and services (the “Services”). Our store is powered by Shopify, which enables us to provide these Services to you.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs matters related to personal data.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
“Personal information” refers to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information:
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Contact information: name, billing and shipping address, email address, phone number
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Payment information: payment method details, transaction confirmations (payments are securely processed by third-party providers)
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Account information: login credentials, preferences, and settings
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Order & transaction data: items viewed, added to cart, purchased, returned, or exchanged
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Communications: messages sent to us via email or customer support
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Device & technical data: IP address, browser type, device identifiers
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Usage data: how you interact with our website and Services
SOURCES OF PERSONAL INFORMATION
We collect personal information from:
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You directly (when placing an order, creating an account, or contacting us)
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Automatically (through cookies and similar technologies)
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Service providers (such as Shopify, payment processors, shipping partners)
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Third-party partners where legally permitted
HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information to:
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Provide and manage our Services (process orders, payments, shipping, returns, and customer support)
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Improve and personalise your experience
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Send service-related communications (order updates, confirmations)
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Marketing and advertising, where permitted (you may opt out at any time)
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Prevent fraud and ensure security
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Comply with legal obligations and enforce our policies
DISCLOSURE OF PERSONAL INFORMATION
We may share your personal information with:
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Shopify and trusted service providers (payment processing, logistics, IT services)
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Marketing and advertising partners, where permitted by law
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Authorities or legal entities if required by law
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Affiliated businesses as part of normal business operations
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Third parties with your consent
RELATIONSHIP WITH SHOPIFY
Our store is hosted by Shopify, which processes personal data to provide and improve its services. Shopify may process your data across multiple jurisdictions.
You can learn more about Shopify’s privacy practices here:
https://privacy.shopify.com/en
THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.
CHILDREN’S DATA
Our Services are not intended for children. We do not knowingly collect personal data from individuals under the age of majority in their jurisdiction.
DATA SECURITY & RETENTION
We take reasonable measures to protect your personal data, but no system is completely secure.
We retain personal information only as long as necessary to:
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Provide Services
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Comply with legal obligations
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Resolve disputes
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Enforce agreements
YOUR RIGHTS (UK & GDPR)
Depending on your location, you may have the right to:
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Access your personal data
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Request correction or deletion
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Request data portability
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Object to or restrict processing
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Withdraw consent for marketing communications
You may exercise these rights by contacting us. We may verify your identity before fulfilling requests.
INTERNATIONAL DATA TRANSFERS
Your personal data may be transferred outside the UK or EEA. Where required, we rely on approved legal safeguards such as Standard Contractual Clauses.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
CONTACT
If you have any questions or wish to exercise your data rights, contact us at: